At times, marketing strategies that have been hammered out over a long period of time bear no fruit. Have you ever wondered why? The key point is to understand your customers, whether they are businesses (B2B) or consumers (B2C). Only by analyzing the decision-making processes of your potential target with the help of neuroscience and behavioral tests will you be able to reach your objectives both efficiently and effectively. At Sgaravato, we have a lab in which we conduct behavioral tests and other experiments so that we are able to provide neuromarketing advisory services.

How do I create a successful ad campaign? What are the keys to increasing sales? Does our site have a successful user interface? There’s only one way to know in advance: through behavioral testing in the field, in the lab or online; through questionnaires of various kinds; and through market research based on the behavioral sciences. Only the cognitive sciences can give us an idea of the role emotion plays in decision-making processes, both within your organization and those of your business or consumer customers. Through applied neuroscience, we are able to know with scientific certainty what the outcome will be. Take our advice: the results will amaze you.